My Tiny New Beatles Review
I was reading an old essay this morning about the Beach Boys written by Jules Siegel and in it Siegel was talking about the "put-down" in certain pop-music reviews (and this was like 1967 or something) and how common it was to see put-downs in pop-music reviews because journalists felt it somehow demonstrated their objectivity as a writer, to put-down the artist.
As in, "I'm not a fan."
It was also "hip to be insincere" at that time and nobody wanted to be caught being sincere. After decades of it I guess Siegel quotes a writer who asked, "who needs all this goddamn intense sincerity all the time?"
There were reasons for the insincerity craze, but it sort of dismissed The Beach Boys who seemed too square and awfully sincere when compared to the Beatles. The same writer tells Siegel, "this year it is hip to be sincere."
Because who needs all that oppressive insincerity all the time? But, it turns out, this is just as bad as the other thing: fads.
I think some people just want insincerity. They don't want to handle the truth if the truth will hurt in any way. Better to be glib.
But I find there's nothing more frustrating that being in love with someone who can't be sincere. Which is why as a teen I swore to myself that I would never marry a comedian. (Task fail.) Because back at my parents' house, my brother and his funny friends just couldn't be sincere for a minute (not even to order a pizza). Everything was fodder for comedy.
The Beatles arrived in America like a breath of fresh air with their whip-smart personalities and smart-aleck communication style.
It was as if American youth were saying "can we not take everything so seriously? Our handsome and charismatic young president has just been shot in the head in front of everybody and the first lady had to crawl back over the trunk to rescue pieces of him."
Sincerity was death when the Beatles arrived. Sincerity was grim. And new circumstances required new attitudes. New times require new styles.
And now we've come through grim decades of insincerity: hundreds of public shootings, incels, politics-as-a-joke, the whole jackass trend, a disregard for the safety of the vulnerable and a level of cynicism maybe not experienced since Medieval times.
Sincerity. Insincerity. I guess it's just good to be ambidextrous. Sometimes you need to float above it all for fun or sanity. Sometimes you need your to feel your feet on solid ground...for a refreshing change.
Sixty years later, the surviving two members of the Beatles have released new music and it seems pretty sincere to me. If your knee-jerk response is to say sincerity is why their music is no longer any good, I think you just may be stuck in your own private hell wearing a jackass suit covered in mousetraps.
New Ringo Starr Songs
"It's Been Too Long" (3 March 2026)
"Choose Love" (3 April 2026)
New Paul McCartney Song
"Days We Left Behind" (26 March 2026)
New Paul McCartney & Ringo Starr Duet
"Home to Us" (8 May 2026)

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